{"id":8980,"date":"2022-02-22T12:45:12","date_gmt":"2022-02-22T12:45:12","guid":{"rendered":"https:\/\/www.sourceglobalresearch.com\/the-expertise-paradox-why-brand-and-reputation-matter-more-than-ever-2"},"modified":"2025-09-02T18:54:03","modified_gmt":"2025-09-02T17:54:03","slug":"the-expertise-paradox-why-brand-and-reputation-matter-more-than-ever-2","status":"publish","type":"post","link":"https:\/\/www.sourceglobalresearch.com\/blog-post\/the-expertise-paradox-why-brand-and-reputation-matter-more-than-ever-2","title":{"rendered":"The expertise paradox: Why brand and reputation matter more than ever"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p> Here\u2019s a scenario we\u2019ve all been in: You are on your way to dinner at a friend\u2019s house, and you don\u2019t want to turn up empty-handed. You intended to go to that gorgeous artisan chocolate shop near your office to pick up a little gift, but the day ran away with you, and now you\u2019ve got to get something en route, otherwise you\u2019ll be late. There\u2019s an express store on the way that will have something that\u2019s a sufficient treat, and you decide that a reasonable gift plus being on time is a good enough outcome\u2014and certainly better than late and empty-handed. Often, we buy things because they\u2019re convenient and will do, not because they\u2019re the best. <\/p>\n<p> This scenario may tell us something about how clients think about the consultants they work with, and how they buy. Our latest client survey reveals the greatest shake up in what clients tell us is important when working with a firm since we started tracking the metric. <\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[205],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts\/8980"}],"collection":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/comments?post=8980"}],"version-history":[{"count":3,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts\/8980\/revisions"}],"predecessor-version":[{"id":14728,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts\/8980\/revisions\/14728"}],"wp:attachment":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/media?parent=8980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/categories?post=8980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/tags?post=8980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}