The factors clients take into account when deciding which firm to hire have shifted radically in the last year. As we\u2019ve noted elsewhere on this blog, expertise, which pre-pandemic was taken for granted\u2014it was assumed that every major firm could do everything\u2014now plays a pivotal role. Clients seeing consultants afresh via Teams and Zoom, have found it easier to identify who the real specialists are. While factors that are harder to appreciate remotely (culture, global reach) have become less important, those that give comfort and assurance from afar (brand) now sit alongside expertise in terms of importance. <\/p>\n
for example, we found that 70% of clients said that they were most likely to consume thought leadership when a major business change was being planned\u2014and, clearly, organisations were taking a lot of important decisions during the crisis. When we explored this finding further, it became obvious that thought leadership was playing a critical role in helping align senior stakeholders around those big decisions. We also found significant sharing of insightful thought leadership between executive teams\u2014an ROI that is neither visible to nor measurable by the publishing firm. Much as strategy consultants might have done had they been able to be in the room at the time, it offered the expert opinion and reassurance that built consensus. <\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[128],"tags":[147],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts\/8912"}],"collection":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/comments?post=8912"}],"version-history":[{"count":7,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts\/8912\/revisions"}],"predecessor-version":[{"id":16722,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/posts\/8912\/revisions\/16722"}],"wp:attachment":[{"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/media?parent=8912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/categories?post=8912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sourceglobalresearch.com\/wp-json\/wp\/v2\/tags?post=8912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}